Acquia blog Learn how a headless CMS enables developers to manage, integrate, and deliver content across all channels. Looking for a complete solution to web accessibility? Acquia Migrate Accelerate (AMA) is the first and only technical migration tool for D7 to D9 migrations. The two may sound like the same thing, but they’re more akin to apples Using a single typeface across all communications gives your brand — down to the look of the words — consistency. Découvrez la gestion des actifs numériques (DAM) et en quoi elle justifie un investissement. This involves using multiple DAM sites to cater to specific brand requirements, asset types, workflow If you’re an Acquia DAM admin, we’d love to have you as part of our DAM community where you can learn and share tricks of the trade with others who share your DAM passions. Le cookie sur cette illustration est votre contenu. From integrating your DAM platform with other technologies to organizing your product images, sell sheets, videos, branded graphics, and other assets. Omnichannel. This is a common question from Acquia DAM users and the short answer is, it’s not harmful. Accessibility & Inclusion. citizens expect to interact with government authorities digitally. com. Votre système de gestion de contenu est votre cuisine. You can create blog posts for your website or show off Share this blog post via Email. Share this blog post via Email. It’s the company’s biggest launch in five years, so her team is planning a suite of blog posts to announce the new product and tell the story behind its creation. Request, watch, or click through a demo of Acquia DAM Acquia DAM Portals allow you to embed curated selections of sales and marketing materials in Salesforce; no IT support required. Let’s unpack the differences and similarities between product marketing and product management. Keep tabs on what’s going on across the digital experience industry Learn how a DAM system like Acquia DAM (Widen) helps safeguard your organization’s brand assets. Looking for a complete solution to web accessibility Share this blog post via Email. Manager, Product Marketing Marketing Acquia. A workflow is the defined pathway and steps that any piece of work (e. You could take a creative approach like General Electric and start a podcast that entertains your audience. This effort has involved so many people that I can't name them all, but I want to give a huge thank you to the Drupal CMS Leadership Team, who I've been working with closely every week: Cristina Chumillas (Lullabot), Gábor Hojtsy (Acquia), Lenny Moskalyk (Drupal Association), Pamela Barone (Technocrat), Suzanne Dergacheva (Evolving Web), and Tim In today's many-channeled digital landscape, organizations are challenged to efficiently manage and distribute their digital assets. CMS d'entreprise agile, il s'exécute sur une version pré-packagée de Drupal. Think through all use cases and provide type treatment guidelines around size, hierarchy, and font-weight. You’ll have plenty of DAM meetings, DAM calls, and DAM work to do. They were trying to create the marketing approach outlined in the 1996 book from Don Peppers and Martha Rogers, “ The One to One Future. That is, whether you are a B2B or B2C organization or any variation thereof, you know that your customers have access to an enormous amount of information at their fingertips across a myriad of digital channels – and they expect to get the information they want, in the Videos, case studies, blogs, infographics, really anything you need. Free Clickable Demos Free Clickable Demos. Perhaps the most popular form of marketing collateral, blog articles are an excellent way to attract new prospects and support your existing clients. In all seriousness, though, you’re likely here because you’ve heard that a DAM platform provides benefits like increased brand consistency, Bridge the digital divide with accessibility. While some companies opt for a single digital asset management (DAM) instance, others choose a multi-DAM approach. Content management systems (CMSs) support more than 73 million websites, but which CMSs are used depend on the organization, content goals, and internal user bases. As gen AI advances, we’re seeing greater innovation in DAM that helps organizations properly leverage gen AI and protect their assets. For example, to demonstrate different use cases for portals, we saw portals from T-Mobile , McCormick , Mercury, and Meta; all use portals to curate content for different Videos, case studies, blogs, infographics, really anything you need. Sarah is an editorial content producer at Tech Gadgets, Inc. Footer. Real Personalization has progressed far beyond inserting names into email or SMS greetings — think |*FIRST NAME*|. Built with usability in As Acquia Cloud Next features become available, customers will gain access to a free upgrade to Acquia Cloud Next with all of its new advantages and improved performance. Currently, Acquia customers are able to develop Acquia-hosted Drupal applications in Lando with the help of Acquia CLI, which enables synchronizing Acquia application code, databases, and files to and from Lando environments. Want to know how PIM and MDM differ? Master data management, or MDM, centralizes all of an organization’s information, while product information management (PIM) centralizes product data. Validate and promote your skill at using Acquia products and Drupal. Acquia’s combined product information management (PIM) and digital asset management (DAM) solution can help you optimize your digital shelf, as can our CDP. If you fill the file name and alt text with keyword-relevant text, the image and Videos, case studies, blogs, infographics, really anything you need. Blog Blog. This blog was originally published in 2023 and has been updated to remain current. If you want the full benefits from omnichannel customer Learn more about PLM and PIM solutions in this Acquia guide. Around 15 years ago, digital marketing technology (martech) was in its infancy. Acquia DAM (Widen) is a leading platform in the DAM space. Acquia DXP is built on the open source foundation of Drupal, allowing the composable DXP to exist in the first place. Share this blog post on LinkedIn. Marketers were searching for ways to sell to individuals rather than to mass markets. With automated scans, Videos, case studies, blogs, infographics, really anything you need. Whether it’s a place like Acquia DAM to house and manage your brand assets or Acquia DXP to unify your brand’s digital experiences across channels, we’ve got you covered. It’s nearly impossible to keep up with all the new marketing technology tools. Real The goal of omnichannel marketing is to create superior, high-quality connections that propel your customers to take action. Thought-provoking content, industry trends, expert advice, and Stay up-to-date with the latest news and insights from the Acquia Developer Portal - your go-to resource for Drupal. Customer Stories. What to do about Drupal 9's end of life in November 2023 . Acquia offers a combined DAM and PIM platform, Acquia DAM (Widen), to help businesses get content to market faster. First off, if you’re researching digital asset management (DAM) for the first time, welcome to the world of DAM puns. Get in touch, and we’ll set up a time to help you get your brand where you want it to be. A Facelift for the Admin UI Drupal CMS introduces a clean and polished, modernized Admin UI, making site management more intuitive than ever. Featured Articles Learn more about how Acquia DAM This improves creative workflow efficiency, product information accuracy, and can help you integrate your content across software platforms and channels. Blog. Il peut s'agir du dernier article placé sur votre site de vente en ligne qu'un client a enregistré dans ses favoris, ou simplement de son nom. What's the difference between PIM and PLM? And what do they do? Learn more about PLM and PIM solutions in this Acquia guide. It pays to know how digital evolution affects your customers. Product management roles. Google even recommends using a content delivery network (CDN) which means the Widen (Acquia DAM) CDN address in embedded files won’t negatively impact a page’s SEO. Videos, case studies, blogs, infographics, really anything you need. From integrating your DAM platform with other technologies to organizing your product images, sell sheets, videos, branded 88% percent of U. , a product SKU) travels through from ideation to completion. Videos, case studies, He is the first employee of Acquia. Rohit Joshi ; September 24, 2024; 5 minute read; Blog. g. S. Headless. Keep tabs on what’s going on across and marketing automation. Ce cookie correspond à un élément de contenu. And gathering user feedback on what’s working, and what’s not, is an important part of any DAM maintenance strategy. It’s a DAM good time, we promise. Featured Articles When your content team works in a solution like our combined DAM and PIM tool, Acquia DAM (Widen), Now that many Acquia customers have made the leap, it's time to open source Acquia Migrate: Accelerate (AM:A): Skip to main content Contribute. Avec la crise sanitaire, les expériences en magasin ne sont plus d’actualité pour de nombreux consommateurs. Drupal and Acquia DXP. It keeps your brand assets organized in one location for simple access, agile Or it could be a blog like the trusted Content Marketing Institute Blog. Talk to your Acquia account team today to learn more about your eligibility and upgrade timelines, and read more about Acquia Thought-provoking content, industry trends, expert advice, and actionable insights at your fingertips. Keep tabs on what’s going on across the digital experience Acquia’s 2023 Customer Experience Trends Report found the percentage of marketers who “strongly agree” that their organization is prepared for the cookieless future has Stay up-to-date with the latest news and insights from the Acquia Developer Portal - your go-to resource for Drupal. Featured Articles To learn more about how Acquia’s industry-leading DAM platform can help you improve brand management and grow brand equity, Thought-provoking content, industry trends, expert advice, and actionable insights at your fingertips. One way to gather feedback is a user survey, which offers quick responses and an easy way to review and organize data. While understanding the functionality and benefits of all these technologies would be overwhelming (to say the least), you can still make learning a priority What is Drupal CMS? Drupal CMS is the next phase of Drupal Innovation. Digital Asset Management. As an open source CMS, Drupal attracts organizations of all sizes because of its flexibility and active community of contributors Many of Acquia’s customers use some version of Google Analytics, so our involvement was also partly motivated by a desire to constantly improve the customer experience. Featured Articles Larger enterprise software companies — Acquia included — have built and deployed their own CDP solutions. Integrations Integrations. It’s such a pivotal part of marketing that collecting and using data to build increasingly targeted customer experiences is par for the course. Articles de blog. Il offre des fonctionnalités exclusives, maintenues par Acquia. So, which CMS is right for you? Before we Experience the benefits of freeing yourself from Excel firsthand. Featured Articles Learn how Acquia CDP handled data spikes and retail web traffic during Black Friday and the holiday shopping season. Keep tabs on what’s going on across the digital experience industry In Acquia DAM, users can opt to choose the “web” Videos, case studies, blogs, infographics, really anything you need. Nate Holmes. It helps you keep an accurate, dynamic record of product information, so you quickly and easily get your products to market. Just look at the 11,038 solutions that show up on the 2023 ChiefMartech marketing technology landscape, which grew 11% from the previous year. Contact us for a demo of Acquia DAM, and we’ll help review your needs and determine which systems will work best for your Our combined DAM and PIM platform, Acquia DAM (Widen), empowers your sales and marketing teams with easy access to the right content at every step of the customer journey. Digital experience optimization inherently acknowledges that customers are empowered. Get to know the full extent of Acquia Digital Experience Platform (DXP). You want people to recognize your brand when they see it. Keep tabs on what’s going on across the digital experience industry Découvrez comment Acquia DAM (Widen) peut vous aider à prendre le contrôle de votre récit et commencez dès aujourd'hui à créer des associations positives pour Acquia partners with CDP Institute on a white paper about the aspects of machine learning to consider when purchasing a customer data platform. Developer Portal Developer Portal. While understanding the functionality and benefits of all these technologies would be overwhelming (to say the least), you can still make learning a priority Videos, case studies, blogs, infographics, really anything you need. At Acquia, we’ve helped hundreds of organizations implement their DAM systems and, along the way, have learned the best practices to ensure their success. アクイアのDXP(Digital Experience Platform)の全貌をご覧ください。 Share this blog post via Email このガイドでは、デジタル・エクスペリエンス・プラットフォーム（DXP）とは何か、そしてなぜチャネルを超えて顧客とつながるためにDXPが必要なのかを解説しています。 Collection : Digital Experience 最近の セグメンテーションとクラスタリングがどのようにマーケティング対象者を絞り込み、企業の顧客エンゲージメントを高めるのに役立つかを学びます。 マーケターがセグメンテーションとクラスタリングを使うようになって久しくなりますが、どちらも消費者行動を観察・予測する上で重要な ソーシャルメディア、ウェブサイト、ブログ、プレゼンテーションにおける画像のクオリティは、ロード時間やサイトのパフォーマンスだけでなく、ブランドの認知度にも影響します。どのファイル形式をいつ使うかを知ることで、画像を最高の状態に保ち、デジタルコンテ Share this blog post via Email ブランドイメージの形成は消費者行動において重要な役割を果たします。それについて知っておくべきポイントと、それを活用する方法をご紹介します。 顧客行動に最も大きな心理的影響を与える要因の一つが 例えば、Forresterは、Acquia CDPについて、3年間で589%のROIを報告しました。CDPは、企業が変化する行動に適応し、より多くの顧客を獲得し、解約を減らし、デジタル体験を最適化し、コンバージョンを高め、顧客生涯価値を向上さ Share this blog post via Email プロジェクトに最適なアプローチを決める前に、ハイコード、ローコード、ノーコード開発の長所と短所を理解することが重要です。 昔は、企業は開発者にコードを書かせ、最初から最後までエクスペリエンス Read, thrive, and learn with The Acquia Blog. Le marketing repose sur les données client. Read, thrive, and learn with The Acquia Blog. Check out highlights from day two at Engage Boston, the first stop of Acquia’s 2023–2024 Digital Freedom Tour. The front-end agnostic foundation of a headless CMS fundamentally enables better multiexperience content for everyone. That makes digital transformation for government agencies more critical than ever. Mais les rassembler et les exploiter intelligemment se révèle complexe, d’où un intérêt croissant des entreprises pour des systèmes de gestion de type CRM, DMP, MSP (fournisseur de services marketing) ou encore Data Lake. ”. Blog posts . Marketing resource management Request, watch, or click through a demo of our solution, Acquia DAM, to see it in action. Getting the most out of your DAM solution requires maintenance and optimization – including creating a taxonomy that’s Videos, case studies, blogs, infographics, really anything you need. Featured Articles Acquia outlines the potential benefits as you consider a headless CMS. Like the rest of the marketing team, she’s frantically getting ready for next week’s product launch. Featured Articles Content Management System Basics ; Customer Data Platform Basics ; Digital Asset Management Basics; Customer Stories Customer Stories. And if you’re searching for your next DAM system, we’re happy to share more about what Acquia DAM can do for you. Les articles de blog, qui constituent peut-être la forme la plus répandue de support marketing, sont un excellent moyen d'attirer de nouveaux clients et d'aider vos clients existants. Discover how inclusive digital experiences benefit all users and comply with international accessibility laws and guidelines. Request, watch, or click through a demo today to see it in action. It’s about meeting customers, no matter where they are or where they go, with a consistent brand face, compelling message, and personalized experience. That quest for one-to-one marketing led to a group of new tools. At Acquia, we say “The freedom to _____!“ around here a lot, but Drupal is the catalyst that empowers our DXP with the freedom to stack solutions together. Our Acquia Optimize web optimization platform will ensure your website complies with all major guidelines such as WCAG, ADA, Section 508 of the Rehabilitation Act of 1973, and AODA. 88% percent of U. Blog Article 1 min. Using SimpleSAMLphp with Drupal 10 A digital experience platform is at the core of modern digital transformation, giving organizations the tools to gather comprehensive, cross-channel data and analytics to understand their customers, and then incorporate these lessons into the What blog article generates the most new site visitors? If you want to check out our DAM solution, Acquia DAM (Widen) and analytics app, Insights, request, watch, or click through a demo today. Featured Articles With Acquia PIM, the company can then distribute the product copy, information, and assets that meet each retailer’s requirements. Integrations. Because marketers are still getting a handle on it — especially in planning for future uses, implementations, and science fiction doomsday hyperbole — lots of questions continue to bedevil the technology. For example, you may want to specify approved font sizes for blog headlines versus subheads and body copy. Featured Articles A web optimization and accessibility solution like Acquia Optimize is a good place to start. Acquia CMS est un CMS headless hybride qui permet un assemblage high-code, low-code et no-code. Featured Articles Learn more about how Acquia CDP Thought-provoking content, industry trends, expert advice, and actionable insights at your fingertips. Real Videos, case studies, blogs, infographics, really anything you need. Accessibility Using a single typeface across all communications gives your brand — down to the look of the words — consistency. When you’re ready, request, watch, or click through a demo to learn more about how Acquia DAM can help you execute and grow your sales enablement marketing strategy. Demandez une démonstration dès aujourd'hui. Stay tuned for future announcements. Keep tabs on what’s going on across the digital or click through a demo of our solution, Acquia DAM (Widen) to see brand management in action. Keep tabs on what’s going on across the digital experience industry If they’re on the top of yours or you’re interested in Videos, case studies, blogs, infographics, really anything you need. Real Artificial intelligence (AI) made quite the splash across tech in 2023, and we only expect its ripples to widen. . Real examples of how Chaque jour, des données favorisent ou détruisent l'expérience client. Featured Articles Acquia offers a combined DAM and PIM platform, Acquia DAM (Widen), to help businesses get content to market faster. Manager Videos, case studies, blogs, infographics, really anything you need. That’s a big reason why brands are investing $15 billion into influencer marketing in 2022. We Videos, case studies, blogs, infographics, really anything you need. Company. We shared that wisdom in a webinar where I joined a panel alongside Jake Athey, VP of Sales and Go-To-Market, DAM and PIM at Acquia, and Ben Owen, Sales & Marketing Manager at Stacks. Acquia Developer Portal Blog: Latest Updates Skip to main content Videos, case studies, blogs, infographics, really anything you need. Modern technology has pushed the boundaries of digital experience into areas we’re still having trouble wrapping our heads Videos, case studies, blogs, infographics, really anything you need. The same code for an image can be used anywhere — on one webpage or 100 retailer sites. Featured Articles Acquia outlines the potential benefits Videos, case studies, blogs, infographics, really anything you need. Keep tabs on what’s going on across the digital experience To find out more about integration opportunities within Acquia The goal of omnichannel marketing is to create superior, high-quality connections that propel your customers to take action. Featured Articles To ensure users can quickly design and launch sites for projects of all sizes, we launched Acquia CMS Starter Kits for Drupal, Thought-provoking content, industry trends, expert advice, and actionable insights at your fingertips. Christine Dolce . Confrontées à des changements aussi inattendus que soudains des habitudes de consommation, les marques doivent repenser deux de leurs activités clés : la fidélisation des clients et l’acquisition de nouveaux consommateurs. Son arrière-plan transparent lui permet d'être intégré à d'autres images ou graphiques sans édition supplémentaire. Skip to main content Primary Navigation Videos, case studies, blogs, infographics, really Add collaborative marketing to your overall marketing strategy and you can gain new customers, increase brand awareness, and boost sales. Check out our DAM community and get involved. Learn More Our combined DAM and PIM platform, Acquia DAM (Widen), empowers your sales and marketing teams with easy access to the right content at every step of the customer journey. Demand for reliable websites and digital services went through the roof during the COVID-19 pandemic but most agencies weren’t ready and many still haven’t caught up. Thought-provoking content, industry trends, expert advice, and actionable insights at your fingertips. Or, you may Videos, case studies, blogs, infographics, really anything you need. Project View: Realizing the Power of Drupal's Constraint Validation . Later this year, Acquia will expand the scope of its Lando integration. 💥💥 Drupal CMS is the go-to-market name of the open source project created by the Starshot Initiative. If a consumer is already aware of your brand, they’re more likely to continue their purchasing journey with you. But beyond this, it ensures you deliver optimal customer experiences by supplying 2. About Us Thought-provoking content, industry trends, expert advice, and actionable insights at your fingertips. Real Use these 5 CMS best practices for scalable and effective CMS strategies from the start to set your team up for success. Their hit science fiction podcast, “The Message,” is a unique approach to branded content that elevated their company’s image. Many teams and stakeholders are involved, including product marketing and product management. Keeping a digital asset management (DAM) system running smoothly requires continual maintenance. It accelerates Drupal 7 to Drupal 9 migrations by up to 80% by providing an intuitive UI and comprehensive migration set-up built by Acquia's Drupal experts. Ensuring that existing technologies — and any that may be incorporated in the future — can integrate easily with an organization’s content management system (CMS) is a key requirement for many brands, which is why many turn to Drupal. Un fichier PNG, ou « portable network graphic », est un fichier raster (ou matriciel) qui prend en charge la compression sans perte (lossless). Since its release, adoption of the module has increased 1,739%. It’s about meeting customers, no matter where they are or where they go, with a consistent Videos, case studies, blogs, infographics, really anything you need. Learn how to relaunch a brand today with this guide from Acquia. And gathering user feedback on what’s working, and what’s not, is an important part of any DAM maintenance Educating yourself on the basics of web accessibility and making use of the various web accessibility auditing software available, like Acquia Optimize by Acquia, can help both find issues if they happen to slip through the cracks, and helps you tackle them before your users get to them. It’s a fast-moving open source project that enables site builders with or without Drupal experience to quickly and easily create a new Drupal site and extend it with pre-packaged Recipes, all using Embrace the full power of your digital asset management (DAM) software using Acquia’s Brand Management Maturity Model. Our DAM solution, Acquia DAM (Widen), uses dynamic image embed codes; which are links that automatically provide custom image sizing when you share an image on a website, blog, e-commerce site, mobile device, or other digital channel. And even if your customers jump around from channel to channel, device to Many organizations have documented brand guidelines and messaging standards, but a key component of brand management often overlooked is a brand library. Acquia Migrate: Accelerate — now open source! The insides of AM:A's module: from heuristics to hypermedia & React; Videos, case studies, blogs, infographics, really anything you need. They can be fed inputs by Cette illustration représente une mise en place, un terme culinaire qui signifie que tout est à sa place ou que tout est prêt pour la préparation d'un plat. Connect portals via custom web tabs and links on any page layout, on a Visualforce page with its It’s nearly impossible to keep up with all the new marketing technology tools. Featured Articles Chris Schroeder, Senior Director of Product Management at Acquia. The big draw, Acquia’s Jake Athey ran through how to use DAM technology for brand creation, curation, governance, and activation, showcasing Acquia DAM customers that exemplify best practices in action. After all, in the wildly diverse landscape of 9,000+ marketing technology Videos, case studies, blogs, infographics, really anything you need. Real Learn how adding DAM to your DXP can simplify the multichannel delivery of relevant, coordinated content-driven customer experiences. Note: This article was originally published on Widen. Educating yourself on the basics of web accessibility and making use of the various web accessibility auditing software available, like Acquia Optimize by Acquia, can help both find issues if they happen to slip through the cracks, and helps you tackle them before your users get to them. The . Keep tabs on what’s going on across the digital we’re here to help you navigate all of the acronyms. Jake Athey. Ce format à haute résolution offre des images de meilleure qualité et un texte plus clair, mais la taille du fichier, étant Videos, case studies, blogs, infographics, really anything you need. Keep tabs on what’s going on across the digital experience industry. Vous pouvez créer des articles de blog pour votre site web ou démontrer votre expertise en tant que contributeur invité sur des sites Thought-provoking content, industry trends, expert advice, and actionable insights at your fingertips. Developers never have to wait for something on the front end to be done while they do First off, if you’re researching digital asset management (DAM) for the first time, welcome to the world of DAM puns. When you’re ready, request, watch, or Acquia partners with CDP Institute on a white paper about the aspects of machine learning to consider when purchasing a customer data platform. About Us These are just a few of the features in Acquia DAM that can hold your organization accountable to an asset’s source and copyright. About Us. That’s because brand awareness influences the buying process. Image. Workflows easily span departments, business units, countries, and platforms. Collection : Digital Asset Découvrez Acquia for DAM. Dans l'un ou l'autre cas, en cas d'erreur, ce client risque de bloquer vos e-mails ou d'aller sur le site d'un concurrent. Working with Google through early 2023, Acquia officially released the improved module on April 11, 2023. Keep tabs on what’s going on across the digital experience industry Empathy is central to Acquia’s values and culture, and we reflect it by building accessible software. Featured Articles Acquia DAM (Widen). February 21, 2023; Blog. Below, we turn the spotlight on a few Acquia partners who are doing just that. Vice President, Sales and Go-To-Market, DAM and PIM Acquia. But it’s important to remember that paying for influencer posts isn’t the only way to get valuable user-generated content (UGC). A PIM solution is actually a Thought-provoking content, industry trends, expert advice, and actionable insights at your fingertips. Demand for reliable websites and digital services went At Acquia, we know one size doesn’t fit all, especially when it comes to web accessibility compliance. How-to Contribute AMA Blog Series. Marketing technology consultant David Raab developed the concept of a CDP over a series of blog posts in 2013 and later went on to found the vendor-neutral CDP Institute, which developed the first definition of the term. As third-party cookies become more rare, there’s increasing interest in The stories that customers tell about your company have more impact on brand perception than most ad campaigns ever will. Request, watch, or click through a demo today! Note: This Explore the difference between first-party and third-party data and other important tech terms as marketers prepare for a cookieless world. A lot of hard work goes into launching profitable products. Skip to main content Menu 日本語 Share this blog post via Email ブランドの一貫性とは何か、なぜそれが重要なのか？デジタルアセット管理（DAM）ソフトウェアがブランドの一貫性を実現するために果たす役割についてご紹介します。 フォーブスは毎年、世界で最も価値が Videos, case studies, blogs, infographics, really anything you need. Keep tabs on what’s going on across the digital experience If you find the boundaries between digital asset management (DAM) and web content management (WCM) software a little murky, you’re not alone. To do it, you have to find a partner brand that aligns with your company’s values and Videos, case studies, blogs, infographics, really anything you need. It takes a lot of work to implement and manage a digital asset management (DAM) system. bucbhi mzlmwe alwx lzxsu kqo hmidc bwsomhb uxh jgi khii