Product marketing manager google skills As an AI product manager, not having a strong command of the technical aspects of product development is out of the question. Software developers must be able to work with product marketing teams to incorporate customer insights into app functionality and user experience (UX). How Product Managers and Product Marketing Managers Work Together Strong organizational skills with ability to self manage, hit deadlines, and prioritize effectively. Marketing at Google starts with the philosophy: “Know the user. Careers. These skills come up a lot in product marketing manager interviews for both entry0level and senior product marketing manager positions. 1. The product marketing manager role varies from company to company. Whether it's your grasp of SEO or your knack for developing go-to Feb 1, 2023 · The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. S. Let's delve into the top 10 skills that Product Managers need in 2024, supported by case studies and insights into how these skills benefit the field of product Jun 2, 2021 · Product marketing at Google . Here are some skills hiring managers may seek in candidates: Communication. PMMs might rely on their previous experience and knowledge in product management and product marketing to fit into a product marketing manager job description; however, being a top-notch PMM requires some specific skills. This article guides you through exemplary resumes and offers strategic tips to showcase your skills in a way that resonates with hiring managers. Read on. " 5. They are responsible for positioning, launching, and ensuring the product meets customer needs. Google Analytics is crucial for a Product Marketing Manager as it provides detailed insights into user behavior, traffic sources, and conversion rates, enabling data-driven decisions to optimize marketing strategies and improve product performance. They also manage the building process. Develop strong product marketing skills in market research, data analysis, project management tools, and strategic planning, and consider earning relevant certifications or an advanced degree in business or marketing. In reality, the two disciplines overlap and are more intertwined. Google product marketing managers have to deal with the development of product strategies and marketing strategies. Interested in the APM program? You can apply via careers. Product Management Skills: User Story Mapping. Related information. Search by location, role, skills, and more. Mar 6, 2025 · Google's Associate Product Marketing Manager (APMM) program is a renowned early-career opportunity that kickstarts your journey in the world of digital marketing. As a Google Ad Manager Product Marketing Manager, you Access free online training to develop skills for Google workplace tools. While this marketing role is not particularly standardized, every product marketing manager should have these six core skills: Creativity; Collaboration; Research skills; Marketing skills; Empathy; Communication skills 6 Key Responsibilities of a Product Marketing Manager. Even if you don’t have a bachelor’s degree, you can still emphasize your education by listing a high GPA (above 3. Dec 21, 2024 · Below are the most common types of marketing managers: 1. Start building your skills, knowledge, and experience to land a job as a Google TPM today. Jun 9, 2020 · Product managers focus on the operations of developing a product. Responsible for crafting the narrative that makes a product compelling to customers, the Product Marketing Manager develops a deep understanding of the target audience and market trends. All product managers need to have a deep Feb 19, 2025 · Technical Product Manager: Best for those with a background in engineering or software development. Stop launching features and hoping they land. Marketing Skills: Marketing Strategy, Product Marketing, Brand Development, SEO and SEM, Social Media Marketing OTHER Certifications : Google Analytics IQ Certification, Certified Market Research Professional (CMRP) Jan 9, 2023 · Product Management Skills: User Research. To become a product marketing manager, you’ll need at minimum a bachelor’s degree in marketing. In this blog post, you’ll get Depending on their goals, product managers can use analytics in a number of ways. Feb 17, 2024 · The process of interacting with several functions directly keeps the product/offer in place as per customer needs and business success in the market for Product Marketing Managers. From market testing to full-scale launches, PMMs develop and execute comprehensive go-to-market plans. A master’s degree in marketing or business may help you stand out. Shape Google's story as an Associate Product Marketing Manager. Essential Skills for Product Marketing Managers. Feb 1, 2023 · If you are interested in developing these skills to land your dream product marketing role, check out Exponent's PMM interview prep course. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. Then move into PMM. Microsoft Office. product release management), technical support, escalation management, or IT consulting. Product marketing manager skills. S to business products like Google My See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire. Their tasks include the following: Developing user and buyer personas. What is an Analytics Product Manager? Analytics product managers work with business stakeholders and internal teams to develop, oversee, and manage the product roadmap of analytics products or data models for products that aren’t primarily used for analytics. Jan 13, 2025 · Top 5 Tips for Your Product Marketing Manager Resume. Content Marketing and Storytelling Content marketing and storytelling will continue to be essential skills for Product Marketing Managers in 2024. . Product Marketing Manager’s Core Responsibilities. Being an outstanding PMM requires a wide range of skills. Working on the Product Strategy and Marketing Strategy. Product management skills. You can also try going into Marketing (specific skills like digital marketing or integrated marketing) and then moving into PMM Getting into PMM with neither Product nor Marketing bases covered ensures that you won't be taken seriously. Product Managers spearhead strategic product development, prioritizing features, crafting roadmaps, and ensuring alignment with user needs and business objectives. com/🎯 1:1 Coaching – Book a session Jan 6, 2025 · Product marketing manager skills. Even entry-level Product Managers are leaders, which means no matter which Dec 22, 2024 · Manage a team of 6 product marketing managers and coordinators, ensuring smooth cross-functional collaboration and timely delivery of products Conduct market analysis and identify opportunities for new product development, leading to the introduction of 2 new product lines to date Grow your Google Ad skills. Conduct customer and market research on current and future market trends/opportunities. I want to help make the world a safer place. Your lead instructor received his MBA from the top marketing school in the U. Google is proud to be an equal opportunity workplace and is an affirmative action employer. A product marketing manager is responsible for performing the following duties: Identifies a coherent marketing strategy for the product; Conducts competitor analysis & market research; Shapes communication & product positioning The product manager career path can be confusing since titles, roles, and responsibilities can vary greatly between organizations. Agile product management is based on the Agile Manifesto, which emphasizes collaboration, customer focus, and iterative development. As part of the Product Marketing Manager role, you will be expected to: Essential Product Manager Skills. Let’s take a look at the top 10 skills a product manager should have to build outstanding products. A Google product manager is often given the marketing role if they can manage the following: 1. Expertise in product management is valuable for roles such as: Product Manager; Product Analyst; Project Manager; Marketing Manager; Business Strategist; User Experience Designer; Professionals in these roles use product management skills to drive product success and innovation. Prepare for the Google Product Marketing Manager interview with an inside look at the interview process and sample questions. Drive go-to-market strategies and activities in collaboration with with cross-functional teams like outbound Product Management, Developer Relations, and Product Marketing. Read more about Product Marketing Management from our blog: How To Break Into Product Marketing Management; Day In The Life: Google Product Marketing Manager; Product Marketing vs. Candidates should show an affinity for risk management, with demonstrated ability to overcome challenges with a team. Your entry-level product manager resume can take many shapes and forms; however, certain factors can make your resume rise above the rest. For example, the folks on the B2B Marketing teams (such as AdWords) were often required to be pretty good with numbers and analytical thinking. Started in 2003, this program aims to shape future business leaders within Google's marketing organization. Aug 3, 2023 · First, take stock of your existing competencies in relation to the most important skills of a product manager (outlined earlier on in this guide, and in our product management skills round-up). En 7 semaines intenses et pratiques, apprenez les techniques des meilleures entreprises de la Tech et intégrez un réseau unique et ambitieux. You’ll need the recruiter to see: Demonstrated success in positioning and launching products Here are the skills you need to be a Product Manager at Google. The people on the … Continue reading "Job Skills You’ll Need at Google: APMM" Jan 31, 2025 · Product Marketing Manager: “How do we make people love it?” PMMs concentrate on communicating the value of the product to the right audience. Key Takeaways This skills section effectively showcases specific skills relevant to the Product Marketing Manager role. In other words, these are the most sought after skills by recruiters and hiring managers. In this video, you'll hear from Cindy, a product A Google PM has a job description that, on the surface, is pretty much the same as any other product manager job. Besides technical skills, Google Product Managers are expected to boost their management skills to match up with their responsibilities at the global tech giant. Fortunately, Google provides in-house boot camps aimed at equipping PMs with leadership and managerial skills making them the best PMs in the world. You will find online courses, education sites, articles, videos, and more. Sep 15, 2015 · What skills are necessary to be an APMM at Google? A required skill set totally depends on which team you’re on as an Associate Product Marketing Manager. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. Having a well-written profile and resume is the best of both worlds. com Roles and Responsibilities of a Google Product Marketing Manager. Extra Sections to Boost Your Google Product Manager Resume. Product Marketing Manager. Work with senior management and product management to create product plans and roadmaps. It is this philosophy that differentiates Google marketing from other product marketing roles. These skills will help in managing product launches, creating effective marketing, and collaborating with cross-functional teams. Dec 6, 2024 · The role of a Product Marketing Manager (PMM) is one of the most dynamic and multifaceted positions within an organization. SharePoint. As an APM, you'll work on real products, gain hands-on experience, and develop the skills you need to become a successful As a hiring manager who has recruited product managers at top companies like Google, Microsoft, and Amazon, I've seen firsthand what makes a Senior Product Manager resume stand out. An internship gives you skills and experience on top of the education you already have. Responsible for bridging the gap between product development, marketing, and the customers, a PMM plays a crucial role in ensuring the successful positioning and launch of products. Know the magic. Identify 5 interpersonal skills that are crucial for effective leadership and collaboration in product marketing, such as communication, negotiation, and team-building abilities. and works in the epicenter of product marketing in San Francisco. Data Product Manager: Ideal if you excel in analytics, machine learning, or artificial intelligence. Product marketing managers use many skills common among both marketers and product managers. Hard Skills Needed for a Product Marketing Management Job 6. Product Management A recruiter-approved Product Marketing Manager resume example in Google Docs and Word format, with insights from hiring managers in the industry. There you have it: the most important skills and traits of a successful product manager. Feb 5, 2025 · A product marketing manager bridges product development and marketing, ensuring that a product aligns with market needs, resonates with its target audience, and achieves desired revenue targets. As a Google Ad Manager Product Marketing Manager, you 6 Essential Product Marketing Manager Skills. They determine how to position and promote the product to ensure it resonates with customers and stands out in the market. Editing. Skills: Product management, Agile, Scrum, Python, Java, AWSSkills: Product Management: Led cross-functional teams to deliver innovative products using Agile methodologies (Scrum) Technical Expertise: Proficient in Python and Java; experienced in developing and deploying applications on AWS The best product marketing managers have excellent leadership skills that guide marketing teams to success. Feb 1, 2023 · Robin was a Product Marketing Manager at Google and now a Product Manager at Google. Drive and manage product launches including planning, messaging and communication. Many product marketers begin their careers as Associate Product Marketing Managers, before moving up the ladder to Product Marketing Manager (PMM), Senior PMM, Director of Product Marketing, and even to the lofty heights of VP of Product Marketing. Each skill, from understanding market dynamics and mastering data analysis to fostering team leadership and nurturing adaptability, is crucial for navigating the challenges of bringing innovative products to market. Marketing Skills; Research; Product Knowledge; Strategic May 23, 2024 · Remember: great product managers can do many things well. It was designed to help build future business leaders in the Marketing organization at Google. Maîtrisez toutes les compétences - hard et soft skills - nécessaires pour devenir un. Salary may depend on the candidate’s education, level of experience and geographic location. How to learn the most important product management skills. Soft skills. Concurrently, Product Marketing Managers specialize Upload a Customized Resume to Your Profile. Go to Sample Templates ↓ below to see how to include them on your resume The Google Career Certificate program is an online training program that offers professional certificates in fast-growing, high-demand technology fields. Updated for 2025. Product Marketing Manager Resume Keywords and Skills (Hard Skills) Here are the keywords and skills that appear most frequently on recent Product Marketing Manager job postings. Dec 20, 2023 · 3. Apr 8, 2025 · Why this resume works. As companies strive for differentiation from their competitors and offerings, the role of a product marketing manager (PMM) plays a crucial role in closing the gap between product development and success. Your Linkedin profile is a snapshot of your career, whereas your resume is a concise, 1-page document customized for a specific job position like a product manager. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age Alternative Careers and Similar Jobs to a Product Marketing Manager. Mar 10, 2023 · Product Manager Certificate (PMC) - Association of International Product Marketing and Management (AIPMM) PRO TIP Listing your relevant degrees or certificates on your principal product manager resume is a win-win situation. roles, which is the equivalent of other companies’ product manager roles. Jan 15, 2024 · Stepping into the shoes of a Google Product Manager sure sounds like a trek up Tech Olympus—exciting but kind of daunting, right? You've got skills, ambition, and ideas, but cracking the code of what it really takes to master this role feels like trying to understand an alien language. The following tips will help you create a resume that stands out and showcases your skills and experience in the best possible light. The good news is that the right preparation can make a big difference and can help you land the job at Google (or Google Cloud). As product marketing manager, Google would be an amazing place to continue to level-up my skills with such a large audience. This is likely one of the most well trod paths into Product Management: Product Manager (PM) internship programs - Schools have direct pipelines into Amazon, Google, Microsoft, Adobe, VMWare, etc. This includes undertaking market research, positioning (and differentiating) the product, and developing key messaging to reach customers. Demonstrate your understanding of market trends, product positioning, and cross-functional team leadership. In general, being a Product Manager requires strong skills in unifying people from different departments on a clear goal and vision, facilitating effective meetings, communicating cross-functionally, organizing action steps and deadlines, asking insightful questions. Adobe Acrobat Powerpoint What tools do product marketing managers use? Feb 9, 2024 · As Product Managers step into 2024, these Top 10 Product Manager Must Have Skills in 2024 will serve as their compass in navigating the complex and dynamic world of product management. Equal Opportunity. e excellent. The program is designed by Google and taught by experts in the areas of IT, user experience design, project management, and more, and combines skills training with hands-on practice. However, despite being one of the largest tech companies in the world, Google has a culture that’s akin to a startup, in the sense that product managers have greater control over both strategic and day-to-day decisions. Here are the critical skills needed by a product marketing manager Product Marketing Manager at Google · As part of Grow with Google's product team, I help build Google Career Certificates and Google Career Essentials, courses that equip people with the skills Nov 10, 2020 · Product Marketing Manager. Product Management Skills: Market Research. These might lead to an associate product manager job with the company later down the road as you move further up You’re invited to check out the variety of learning resources in the guide. Sep 19, 2023 · Within the world of product marketing, there are many potential career avenues to explore. Just like salaries, a product marketing manager's responsibilities may vary from company to company. Learn at your own pace and get Google product certified along the way. Agile product management is a method of product management often used for software products. They’re responsible for taking care of the smaller aspects of a product, like product feature implementation, ensuring that the product design is accurate, and more. expand_more. The following tips will help you craft a compelling resume that showcases your skills, experience, and impact in a way that will impress potential employers. A product marketing manager needs to show a wide range of skills and a broad set of business and marketing experience. At Google, Product Marketing Managers are responsible for knowing the user, knowing the magic and connecting the two. As a Google Ad Manager Product Marketing Manager, you'll advocate the future of the Test and refine new marketing approaches and channels to reach and engage key audiences. com during open application windows, or set job alerts to be notified when applications open if they are not open currently. They work far more closely with the developers that product marketers will ever do. This requires project management and relationship-building skills as well as flexibility. Researching the market to learn the competitive environment. Apply to Product Manager, Senior Product Manager, Activation Manager and more! Dec 22, 2020 · Product Marketing Manager (PMM) interviews at Google are really challenging. Connect the two”. Choosing the Right Certifications and Education for Your Google Product Manager Resume. com. Even though a product marketing manager is not a product manager, it’s helpful for them to understand how a product meets users’ needs. Since Google deals with a wide range of products, the salary range of product managers is also extremely extensive depending on the demands of individual products. Google has an entry-level role called a Associate Product Manager and a more senior role called a Product Manager. Jan 6, 2025 · You may pursue additional growth campaigns and experiments or suggest potential improvements to future iterations of the product. In fact, being versatile is a trait of a successful Product Marketing Manager, similarly to Product Managers. The Product Marketing Manager Certification (PMMC)™ is designed for people from any professional background who want to get their first Product Marketing Break into Product first. Develop Your Product Leadership Skills. This level (Product Marketing Manager) is also the level that, as a new graduate from an MBA program, you will typically start at in your PMM career. A hiring manager would be skeptical of a digital marketing manager who claims to be an expert in paid ads, social media, SEO, and email marketing. A good way to make sure your PM resume gets selected by companies like Google, Meta, or Amazon is to focus on the skills they want their product managers to have. In short, Google APMs work on the small stuff to pave their way to becoming a Google PM. Storytelling List 5 technical skills essential for Product Marketing Managers in 2025, including emerging tools and platforms that enhance product strategy and execution. Courses mix marketing strategy and product tactics - and are built around real-world case studies and common business scenarios - so you develop actionable marketing and product know-how you can apply right away. Your responsibilities are diverse and impactful, shaping the success of products in the market. May 4, 2022 · Over my career, I've done my best to shape my marketing skills to be able to one day work directly in autonomous vehicle technology. Product Adjacent positions (Larger Company) - See description above 2. Product Management Skills: A/B Testing. These are just as important as hard skills, if not more, because they help you navigate the human aspects of the job May 17, 2024 · Product Managers and Product Marketing Managers play vital yet distinct roles in driving product success within the tech industry. Finding a job is not always simple, but companies like Google often offer product management internships. Hard skills, also referred to as technical skills, include learned skills in creating a product roadmap or product strategy , writing technical specs, or the ability to Dec 19, 2024 · The product marketing manager skills have become more critical than ever in this rapidly developing world of technology and business. May 3, 2025 · Crafting a resume for a product marketing manager role requires balance. More about us. Apr 4, 2025 · Before we review the top skills for product managers in 2025, a quick note on the difference between hard skills and soft skills, and the role of each type for product managers. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U. Product Marketing Manager Job Description FAQs What skills does a Product Marketing Manager need? Dec 21, 2024 · What Key Skills Should Every Product Marketing Manager Master? A product marketing manager needs a mix of technical and interpersonal skills. Product marketing managers liaise between the product and audiences, including sales, marketing, customers, and prospects. Then, take your credentials to the next level by preparing for the Certified Product Manager certification from the Association of International Product Marketing and Management. Discover which product management role suits you best by taking Jan 30, 2025 · Core responsibilities of a product marketing manager. Not just the disciplines — roles, responsibilities, and skills of a product manager and […] Our PMHQ courses in technical product management aid product professionals like you to jumpstart your career as a technical group product manager at Google. Start driving real growth with product marketing that works. Here's a list of related jobs, possible career transitions and alternative careers, based on skills you likely have. By understanding how the product fits into the technology ecosystem—for example, what products it integrates with—the PMM can create more effective marketing messages. 25 Product Marketing Manager Google jobs available on Indeed. Nov 20, 2024 · The two work together closely, but while product management is responsible for developing a product, product marketing is responsible for overseeing the marketing strategy surrounding that product. Product Marketing Manager Skills and Qualifications Essential Skills for Success A Product Marketing Manager can expect to earn an average salary of $112,615 (USD) per year. Gaining the skills and knowledge you need to be successful, however, is easy with our product management certification paths. Product Marketing Managers with a strong command of GTM strategies will be instrumental in achieving business objectives and driving market penetration. We also discuss how you acquire and improve these skills over time. What does a product marketing manager do Apr 30, 2025 · Google Product Marketing Manager salary levels ranges from Associate Product Manager 1 (Product Manager) upto L6 (Product Marketing Manager), with L6 (Product Marketing Manager) level earning average salary of ₹118lakhs along with ₹30lakhs worth of stock options. Feb 27, 2025 · For marketing managers, it’s better to be a master of a few skills than a jack of all trades. Jul 4, 2021 · Google tests the product marketing manager (PMM) candidates in four different areas: Marketing aptitude Communication skills Analytical skills Creativity Marketing aptitude (interview questions) In this area expect questions like: Tell me a terrible product that’s marketed well? Tell me an excellent product that marketed poorly? How would you position the Samsung Chromebook? Dec 6, 2022 · Building experience in all aspects of marketing is an important part of becoming a product marketing manager. Jul 15, 2024 · A Product Marketing Manager plays a pivotal role in the success of a product by bridging the gap between product development and market strategy. Here are all the key skills: Research and analysis skills. google. As a Product Marketing Manager, you have transferrable skills that would make you a good fit for other similar jobs. Product marketing managers use many skills common amongst both marketers and product managers. This guide dives deep into the 18 critical product manager skills that stand at the core of successful product management. Start with this list: Skills Every Product Marketing Manager Should Possess. Mar 5, 2024 · Product management focuses on the development of a product, while product marketing focuses on launching a finished product to the market. Top 10 AI Product Manager Skills. Some skills hiring managers may seek in candidates include: Communication. Let’s talk about the soft skills that every product manager needs to succeed. FAQs. So what’s the best way to go about learning these skills? Product manager soft skills. Product managers are the product champions and are responsible for guiding product ideas from start to finish. The questions are difficult, specific to Google, and cover a wide range of topics. As a product marketing manager (PMM), you play a crucial role in bridging the gap between product development and customer engagement. Mar 24, 2025 · A Product Marketing Manager (PMM) bridges the gap between product development, marketing, and sales to ensure successful product positioning and market adoption. The job description includes: Market Research & Customer Insights – Conduct competitor analysis, user research, and develop buyer personas to align marketing strategies. Responsible for crafting the narrative that makes a product compelling to customers, the Product Marketing Manager develops a deep understanding of the ta Jul 24, 2023 · Get expert feedback on your resume with an ex-FAANG product manager. As a hiring manager who has recruited product managers at companies like Google, Microsoft, and Amazon, I've reviewed hundreds of resumes for associate product manager positions. com/🚀 PMM School – Join now: https://www. Understanding product marketing will only help you on your career path. Your examples can include both, such as how you led your 12-person sales team in a new lead nurturing strategy to increase conversions by Spotlighting Your Google Product Manager Hard and Soft Skills. Be sure See full list on productmarketingalliance. A product marketing manager focuses on marketing specific products or product lines. Each bullet point includes specific examples of how the candidate has demonstrated the skill in a professional setting, providing concrete evidence of their capabilities. This course gives you a strategic system to position your product, craft messaging that resonates, and run go-to-market campaigns that generate adoption, engagement, and reven Top Skills a Product Marketing Manager Should Have. pmmschool. Both leadership and technical skills are essential. A product marketing manager is at the core of a product’s success, shaping its positioning, driving launches, and enabling sales teams to thrive in competitive markets. Gayle Laakmann McDowell and Jackie Bavaro The product marketing manager is responsible for creating messaging, creating customer personas, conducting market research, utilizing marketing tools, tracking data, and more. Mar 6, 2025 · The Google APM (Associate Product Manager) program is a two-year rotational program that provides recent graduates and early-career professionals with the opportunity to learn from experienced product managers at Google. They check what features need to be built by the engineering team, and why they should be added to the product. Explore the full list here for prices, links, and other details. PMMs are individual contributors who manage projects or responsibilities and while this role can vary, here are a few examples: The Product Leader Certification (PLC)® is specifically designed for product managers looking to advance in their careers and level up their product strategy skills to drive greater impact. Mark down the skills you’ve already got, and make a note of your gaps—the skills you’ll need to focus on learning. As a manager, you must know the core principles of marketing strategies and lead your team to success. Apr 22, 2025 · 4. Many of the skills on our list are what we call soft skills. Apr 3, 2023 · 📩 Newsletter – Subscribe here: https://henrythepmm. Market Intelligence A Google associate product manager helps a Google product manager while assisting various product teams. I agree this is an oversimplified differentiation between the two. Nov 5, 2024 · A good marketing manager should have the following skills - UX design skills, SEO & SEM, content management, social media, market research, responsive design, partner management, analytics, knowledge of the latest tech tools, distributed experts skills, creative skills, people skills, and team building / motivation. Mar 6, 2025 · Key Responsibilities & Skills of a Product Marketing Manager PMM Responsibilities. is $99,814 per year, though this can vary depending on the company and level of experience. Product Management Skills: Cross-Functional Collaboration. According to them, all product marketing manager resumes should talk about things like new marketing management, marketing skills, SEO, social media strategy, Google Ads strategy, lead generation, and other marketing materials in relation to products. Add the Right Skills in Your Product Marketing Manager Resume. Rather, it’s better to position yourself as an expert in one or two of those specialties on your resume. Feb 1, 2023 · How To Break Into Product Marketing Management; Day In The Life: Google Product Marketing Manager; Product Marketing vs. Product marketing management is the art of communicating your product to an audience of potential customers. Access free online training to develop skills for Google workplace tools. Product Marketing Managers make an average of $122,165 per year. The roles and responsibilities of a Google product manager. In this article, we'll go over what a product manager does, the differences in various roles, product management skills that will help you be a great product manager, and how a product manager's career path might look. Product Marketing Manager education and training requirements Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony PlayStation & Google affiliated startups. Aug 27, 2024 · Regardless of the industry, however, the ultimate goal of a Product Marketing Manager remains the same: to drive the product's success in the market by effectively communicating its value and ensuring it meets the needs of the right customers. May 4, 2022 · Skills Needed for Product Marketing Managers. Become the product marketer your company trusts to drive growth. 📩 Newsletter – Subscribe here: https://henrythepmm. Growth Product Manager: Suits individuals with strong data analysis, task analysis and marketing skills, focused on driving user acquisition and To become a marketing product manager, start by gaining experience in marketing, product management, or a related field. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age Apr 4, 2025 · Associate Product Manager at Google. Strong organizational skills, ability to self manage, hit deadlines, and prioritize effectively. It starts with the user and ends with the product magic that the technology brings in. Created with input and over a decade of experience from successful Product Leaders, the Product Marketing Manager Certification (PMMC)™ will equip you with the holistic set of skills to bring products to market successfully. The actual salary can fluctuate based on factors such as years of experience, specific industry, and the location of the job. Start training In parallel with the product manager leading the product’s development, the product marketing manager will be responsible for learning the product’s strategy, getting to know its customer and user personas, and developing the tools and campaigns that the company will use to introduce and sell this product to the market. Mar 14, 2025 · Agile product management. Marketing managers are often responsible for managing all or many of the marketing channels utilized at a company, including but not limited to print and digital media campaigns, email marketing, social media marketing, content marketing, webinars, events and more. Product Marketing Manager Certificates and Courses They provide a brief introduction to product marketing managers. Technical Skills. Having a portfolio of past campaigns, user personas and proven experience developing go-to-market strategies can help highlight the skills necessary to be a product marketing manager. Deciding on the right ones to include on your resume isn’t complicated. Google is proud to be an equal opportunity and affirmative action employer. You can filter by skills, teams, your experience, content type, or how much time you have to go through the resources. Microsoft also has a Product Manager role, but this is more of a marketing function and is usually not entry level. Mar 26, 2025 · Strong organizational skills, ability to self manage, hit deadlines, and prioritize effectively. As a Google Ad Manager Product Marketing Manager, you'll advocate the future of the publisher ecosystem by empowering partners to maximize content business and ensure a thriving, sustainable, ad-supported open internet. May 1, 2025 · Prioritization skills; Product Marketing Manager salary expectations . 5). e Product Manager. It aims to increase the speed and efficiency of product development and release. Apr 3, 2024 · Updated: October 9, 2024 - 13 min read Product Marketing Managers (PMMs) straddle the boundary between product, marketing, and sales, emphasizing the importance of messaging, go-to-market strategies, and product launches within the world of product management. Mar 17, 2025 · As a product marketing professional, you can hone your skill set by earning a Professional Certificate, such as Google's Digital Marketing and E-commerce Professional Certificate or Meta's Social Media Marketing Professional Certificate, which can expose you to various marketing strategies and channels that may be useful to your growth in Product marketing teams bring together a variety of skills, as this field brings together product development, marketing, and sales. Summary Or Objective: Maximizing the Impact of the Top Third of Your Resume. Product marketing managers will need to display a competence of both product adoption and marketing tactics. Exceptional written communication skills. With these skills, you’ll be well-equipped for an entry-level role as a Certified Product Manager. Find your next job at Google — Careers at Google. Learn how to get a Product Marketing Manager job at Google with essential tips from past interviewers and hiring managers. com/🎯 1:1 Coaching – Book a session Mar 19, 2025 · Collaborated with advertising and sales managers to formulate new marketing policies, resulting in increased brand awareness and a 20% year-on-year increase in sales Jan 4, 2022 · According to PayScale, the average base salary for Product Marketing Managers in the U. Let’s dive right into those skills that you’ll need. Here are questions that aspiring Google technical product managers frequently ask: What does Marketing Manager Skills and Responsibilities. Companies rely on PMMs to craft compelling messaging, execute go-to-market strategies, and drive product adoption in today’s competitive market. Feb 16, 2025 · What Is the Average Salary of a Product Manager at Google? Google product manager salary has always been a topic of interest for every candidate preparing for tech interviews. Now that you have a general idea of the tasks a product manager at Google is expected to oversee, and how they differ from those of a program manager, it is time to focus on the roles and responsibilities of a Google product manager in detail. To thrive in product marketing, a proficient product marketing manager must possess an extensive set of capabilities including: A strong orientation toward understanding customers’ needs; An emphasis on aligning with the product’s core features and benefits Feb 1, 2023 · The role is very versatile and is one of the least standardized roles in tech companies. Product Management; How to Write a Product Marketing Manager Cover Letter; How to Become an Associate Product Marketing Manager (APMM) Five Essential Skills for Product Marketing Managers Jan 3, 2025 · The career path of a product manager is a rewarding one, and one which is constantly growing in demand and has a high salary to boot. Here are the 10 best Product Marketing Manager certifications to pursue in 2025, hand-picked by our career growth team. substack. The prime skills for a Product Marketing Manager are analytical thinking and communication, strategic planning, project management, and collaboration. Outstanding Communication Skills. Apr 22, 2025 · A Product Marketing Manager plays a pivotal role in the success of a product by bridging the gap between product development and market strategy. gtgj vdyumj feqk ivhrh mjofh gzve rzstdc dnvw sbzb qbpr vjezk tsgdn ueatg onbglwo hmxv